During my summer internship at El Botik, I worked on the design and development of the NYU Abu Dhabi admissions merchandise. The project focused on creating objects that act as a first point of welcome for future students, translating the spirit of NYUAD into tangible, thoughtfully designed pieces.

Working collaboratively with the El Botik team, we moved from early concepts through refinement and production, paying close attention to material choices, visual clarity, and how design can communicate warmth, belonging, and excitement. The process emphasized teamwork, iteration, and intention, with each detail designed to reflect the values and energy of the NYUAD community.

This project strengthened my experience in collaborative design, production workflows, and designing for institutional contexts while keeping emotion and user experience at the center.